Mist and Shopper Media Group Partner to Deploy Wi-Fi, Analytics and Location Services in Shopping Centers, Powered by Artificial Intelligence

Mist, the pioneer in self-learning networks powered by Artificial Intelligence (AI), announced today that it has partnered with Shopper Media Group, Australia’s fastest-growing retail out-of-home (OOH) media business*. Using Mist, Shopper Media Group will offer superior Wi-Fi, analytics and location-based services across the company’s portfolio of Australian shopping centers.

By deploying Mist’s Learning Wireless Network in conjunction with Smartlite® digital displays, Shopper Media Group is able to offer the most advanced integrated Wi-Fi and digital media solution in OOH, driving deeper engagement with shoppers through personalized location-based messaging and the use of real-time traffic analytics, to create a superior retail shopping experience.

Mist currently provides market-leading Wi-Fi and location services using virtual Bluetooth Low Energy (BLE) technology to businesses across all industries worldwide, including over 30 of the Fortune 500 enterprises and the biggest retail players. Shopper Media Group is one of the first companies in Australia to deploy Mist technology, delivering on its mission to provide the best-in-class Wi-Fi solution and AI powered infrastructure to its national network of shopping centers.

Ben Walker, Shopper Media Group CEO, says the partnership makes perfect sense for the company, which has been disrupting Australia’s established OOH advertising market with its sophisticated and differentiated solution. Shopper Media Group currently boasts a portfolio of more than 240 shopping centers, reaching local communities across the country.

“We are incredibly excited to be working with the leaders in Wi-Fi and location-aware analytics, Mist, as they share the same drive to create, innovate and provide service leadership using ground-breaking AI-driven technology. The Mist platform powers our market-leading analytical capabilities and Smartlite® panel content, delivering advanced insights and services never seen before in Australian shopping centers, including push notifications to shoppers using virtual BLE technology and real-time shopper tracking. Our partnership enhances the ecosystem between shoppers, advertisers and center owners & managers, providing centers with an unparalleled level of detail on consumer habits in-center,” says Walker.

Lyndall Pamp, Shopper Media Group Commercial Director, adds, “As a business, we have always been focused on setting new benchmarks and paving the way in technological advances in OOH media. This latest partnership expands our market-leading solution, setting us apart from all other retail digital OOH media providers in Australia.”

Jeff Aaron, Vice President of Marketing at Mist, recognizes that today’s consumers expect fast, reliable, high-performing Wi-Fi service, with personalized location services, when visiting their local shopping center. “By leveraging patented AI and virtual beacon technology, Mist finally makes this possible. We are excited to work with strategic partners like Shopper Media Group to bring this technology to the mass market and look forward to similar successes across the Australian market,” adds Aaron.

*SMI data April YTD 2018

About Mist
Mist Systems, a Juniper Networks company, is leading the transition to AI-driven IT. The Mist Learning Wireless LAN (WLAN) makes Wi-Fi predictable, reliable and measurable by providing unprecedented visibility into the user experience and by replacing time consuming manual IT tasks with proactive automation. In addition, Mist brings enterprise-grade Wi-Fi, BLE and IoT together to deliver personalized, location-based wireless services without requiring battery-powered beacons. All operations are managed via Mist’s modern cloud architecture for maximum scalability, agility and performance.


Leslie Ruble
Juniper Networks

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