Mist’s Patented Virtual Bluetooth LE (vBLE) technology makes it easy to deploy and operate personalized location services for amazing guest experiences
“The Walt Disney World Swan and Dolphin Resort is a unique property servicing guests from around the world and hosting some of the largest enterprise conferences in the industry,” said Audrey Cornu, Vice President of Internet for Tishman Hotels Corporation, owners of the Walt Disney World Swan and Dolphin Resort. “We have been working with Mist to deliver a state-of-the-art indoor location experience to business groups and leisure guests while building an asset tracking infrastructure for events and in-house use.”
“Mist’s virtual beacon technology and machine learning is a game changer in the BLE space,” said Carlos Lugo, Director of IT at the Walt Disney World Swan and Dolphin. “The accuracy is quite good and everything is managed via the cloud, which is a huge help to the IT staff as they no longer have to deal with battery powered physical beacons or on-premise temporary appliances. Our Wi-Fi/BLE APs are permanently installed and cabled throughout the building.”
In addition to wayfinding, Walt Disney World Swan and Dolphin is also using the Mist solution for proximity-based messaging to guests.
“Personalized services are key to delivering a great meetings experience, and Mist makes this possible,” said Gino Marasco, Director of Sales and Marketing for the hotel.
Walt Disney World Swan and Dolphin plans to offer premier event services throughout its meetings and public spaces by giving show organizers a turnkey solution for delivering meeting information, schedules, floor plans and directions to attendees. No additional hardware is required by the organizers, which saves planners on time and logistics, when planning an event. Mist and the Swan and Dolphin have also partnered with TurnoutNow, the world’s most innovative event data capture platform, for asset tracking throughout the resort. Organizers can track booth visits, dwell times and offer personalized advertising opportunities that are customized based on user behavior and/or location.
According to Bob Friday, Chief Technology Officer for Mist, “It’s been an exciting project for the entire team, and we are excited to be on the forefront of offering cutting edge location base services in hospitality. We expect this technology will continue to help distinguish the Walt Disney World Swan and Dolphin Resort as a leading resort for meetings and conventions.”
Mist Systems, a Juniper Networks company, is leading the transition to AI-driven IT. The Mist Learning Wireless LAN (WLAN) makes Wi-Fi predictable, reliable and measurable by providing unprecedented visibility into the user experience and by replacing time consuming manual IT tasks with proactive automation. In addition, Mist brings enterprise-grade Wi-Fi, BLE and IoT together to deliver personalized, location-based wireless services without requiring battery-powered beacons. All operations are managed via Mist’s modern cloud architecture for maximum scalability, agility and performance.
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